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Books may well be the only true magic.


Alice Hoffman

Book Reviews & Publicity Outreach

5 Stars

Initial Consultation and Goal Setting

Purpose: We understand your goals for book publicity, target audience, and desired outcomes.


Our Process:

  1. One-on-One Consultation: We consult with you to discuss your book’s themes, target market, and promotional objectives.
  2. Set Publicity Goals: We define success metrics, such as the number of reviews, media coverage, or audience engagement.
  3. Determine Publicity Strategy: We discuss whether you want to focus on book reviews, interviews, features, or a combination of these.
  4. Develop a Timeline: We establish a timeline that fits with your book’s release and marketing plan.


With a clear plan and set goals, we ensure your book gets the publicity it deserves.


Creation of Press Kit & Promotional Materials

Purpose: We create an impactful, professional press kit that can be shared with media outlets, bloggers, and influencers.


Our Process:

  1. Press Release: We write a professional, compelling press release that highlights the key details of your book, author bio, and launch information.
  2. Author Bio: We craft a concise and engaging bio that emphasizes your qualifications, writing background, and expertise.
  3. Book Synopsis: We write a captivating, succinct summary of your book tailored to different target audiences.
  4. High-Quality Photos: We include a professional author photo and book cover images for media outlets to use in promotions.
  5. Advanced Reader Copies (ARCs): We prepare and distribute ARCs to selected reviewers ahead of your book’s official release.


With our expertly crafted press kit and promotional materials, we ensure your book gets the attention it deserves.


Identifying and Researching Reviewers and Media Outlets

Purpose: We identify appropriate and influential book reviewers, bloggers, media outlets, and influencers.


Our Process:

  1. Target Audience Research: We identify and prioritize outlets and reviewers who cater to your book’s target audience.
  2. Reviewers & Blogger Outreach: We research reputable book bloggers, professional reviewers, and Amazon/Goodreads influencers who review similar genres.
  3. Media & Journalist Database: We identify media outlets (magazines, newspapers, online publications) and journalists who specialize in book reviews, interviews, or features.
  4. Influencer Identification: We identify social media influencers who would align with your book's themes and target audience.


With our targeted research, we connect your book with the right reviewers and media outlets to maximize its reach and impact.


Sending Out Review Requests & Media Outreach

Purpose: We secure book reviews, media coverage, and interviews for you.


Our Process:

  1. Review Requests: We craft personalized and persuasive email pitches to book reviewers, bloggers, and influencers, including an ARC and press kit.
  2. Media Outreach: We send press releases to media outlets, offering your book for review, feature articles, or interviews with you.
  3. Follow-Up Strategy: We set a schedule for follow-up emails or calls to ensure your book is reviewed and featured.
  4. Pitching Interviews: We pitch interview opportunities to podcasts, radio shows, TV programs, and industry-specific blogs or YouTube channels.


With our strategic outreach, we help generate buzz and secure valuable media coverage for your book. 


Managing Review Campaigns

Purpose: We manage the timeline, expectations, and relationships with reviewers and media outlets.


Our Process:

  1. Tracking Reviewers: We monitor who has received ARCs, when they are expected to submit reviews, and ensure all review deadlines are met.
  2. Review Monitoring: We keep track of when reviews are published on Amazon, Goodreads, and other review platforms, and send reminders for reviews if necessary.
  3. Thank-You Notes: We send personalized thank-you notes to reviewers and journalists who feature your book, establishing a long-term relationship for future books.
  4. Responding to Feedback: We coordinate with you to ensure you engage with reviews and comments in a professional, positive manner.


With our thorough management, we ensure your review campaign runs smoothly and fosters lasting relationships with reviewers and media outlets.


Securing Media Coverage & Interviews

Purpose: We generate broader awareness of your book by securing media attention.


Our Process:

  1. Press Release Distribution: We distribute press releases to local, national, and online media outlets relevant to your book’s genre and themes.
  2. Media Pitches: We personally pitch interview opportunities to journalists, book editors, and bloggers, tailoring pitches to the specific outlet and its audience.
  3. Arranging Interviews: We coordinate interviews (phone, video, or in-person) for you with media outlets, podcasts, and popular bloggers.
  4. Media Follow-Ups: We regularly follow up to ensure you are included in upcoming articles, interviews, or feature posts.


With our diligent efforts, we secure valuable media coverage and interview opportunities to boost your book's visibility.


Managing Online Reviews & Reader Engagement

Purpose: We maintain ongoing engagement with readers and ensure your book continues to generate buzz.


Our Process:

  1. Goodreads & Amazon Review Strategy: We help you generate and manage reviews on major platforms like Amazon and Goodreads.
  2. Reader Engagement: We encourage you to engage with readers through online discussions, comment replies, and Q&A sessions.
  3. User-Generated Content: We guide you in encouraging readers to share photos, testimonials, and reviews on social media to amplify book promotion.
  4. Review Retargeting: We use positive reviews for marketing purposes, including testimonials on your website, social media, and in future marketing materials.


With our proactive approach to online reviews and reader engagement, your book will maintain a dynamic and lively presence.


Long-Term Publicity Strategy

Purpose: We keep your book in the public eye and continue promoting it after the launch period.


Our Process:

  1. Anniversary or Special Events: We plan follow-up publicity campaigns for anniversaries or special editions of your book, including media pitches and new reviews.
  2. Guest Blogging and Article Writing: We secure opportunities for you to write guest blog posts or opinion pieces related to your book’s themes, helping establish you as an expert.
  3. Re-Engagement Strategy: We develop strategies to re-engage reviewers and readers for future promotions, including book sales, cross-promotions with other authors, or book club discussions.
  4. Ongoing Media Partnerships: We build relationships with media outlets for future features on your upcoming books or projects.


With our long-term publicity strategy, your book will continue to generate interest and reach new readers well beyond the initial launch.


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